Curators and competition organizers explain that the main reason is a superficial reading of the instructions. "Artists often overlook details—file size, number of works, or format. We have to reject dozens of applications simply because the authors didn’t read the guidelines carefully," says Giovanni Rossi, curator of one of Milan’s renowned galleries.
Another common mistake is sending a generic application not tailored to the specific competition theme. If the competition focuses on ecology, the jury expects works that clearly and convincingly address that topic. Those who merely submit "the best from their portfolio" risk never even reaching the jury’s table.
Another crucial factor is deadlines. According to organizers, nearly a quarter of participants submit their applications in the very last hours. This increases the risk of technical issues and mistakes. "Once, an application arrived just 30 seconds late. We had to reject it—rules are rules," shares Paola Bruno, organizer of an art festival in Florence.
The importance of presentation should not be underestimated either. Each year, juries review thousands of images, and poor-quality photos almost automatically lead to rejection. "If an artist cannot professionally present their work, it signals that they are not ready to take their art seriously," notes Giovanni Rossi.
The application text is another stumbling block. Many artists express themselves brilliantly through their works but struggle with descriptions and motivational letters. Overly vague language and a lack of specifics make it difficult for the jury to grasp the essence and significance of the work. Clear, concise, and compelling texts greatly increase the chances of success.