The jungle of open calls: How Talents Get Lost on the Way to Recognition
"Unfortunately, your application has not been accepted for the competition."
Anna, a young artist from Milan, woke up early in her cozy studio overlooking the historic Italian rooftops. With a flutter of anticipation, she awaited news from a competition that could be a turning point in her career. A few weeks earlier, Anna had submitted an application for a major international open call, where winners were promised not only a grant but also an exhibition in a prestigious gallery in Rome.
After making herself an espresso, Anna sat down at her laptop and opened her inbox. A short message shattered her hopes: "Unfortunately, your application has not been accepted for the competition." At first, she felt confused—her works were carefully selected, and the theme was addressed perfectly. But after a brief conversation with the organizers, she discovered the issue was something minor—her files were incorrectly named.
Anna is far from the first to encounter such hurdles. The statistics are relentless: around 70% of applications to international art competitions are rejected each year due to formal mistakes. In a world where competition among artists grows fiercer, even the smallest detail can prove fatal.

Why does this happen?
"If an artist cannot professionally present their work, it signals that they are not ready to take their art seriously"
Curators and competition organizers explain that the main reason is a superficial reading of the instructions. "Artists often overlook details—file size, number of works, or format. We have to reject dozens of applications simply because the authors didn’t read the guidelines carefully," says Giovanni Rossi, curator of one of Milan’s renowned galleries.
Another common mistake is sending a generic application not tailored to the specific competition theme. If the competition focuses on ecology, the jury expects works that clearly and convincingly address that topic. Those who merely submit "the best from their portfolio" risk never even reaching the jury’s table.
Another crucial factor is deadlines. According to organizers, nearly a quarter of participants submit their applications in the very last hours. This increases the risk of technical issues and mistakes. "Once, an application arrived just 30 seconds late. We had to reject it—rules are rules," shares Paola Bruno, organizer of an art festival in Florence.
The importance of presentation should not be underestimated either. Each year, juries review thousands of images, and poor-quality photos almost automatically lead to rejection. "If an artist cannot professionally present their work, it signals that they are not ready to take their art seriously," notes Giovanni Rossi.
The application text is another stumbling block. Many artists express themselves brilliantly through their works but struggle with descriptions and motivational letters. Overly vague language and a lack of specifics make it difficult for the jury to grasp the essence and significance of the work. Clear, concise, and compelling texts greatly increase the chances of success.
How to avoid these mistakes? Here are some practical tips:
The art world is tough, and competition is intense. But it is attention to detail and a professional approach that allow talented artists to make their voices heard and gain recognition.
– Carefully study the conditions and create a detailed checklist of requirements.
– Prepare the application well in advance, leaving several extra days before the deadline.
– Tailor each application to the specific competition, emphasizing the theme and context.
– Select and professionally photograph your best works.
– Write texts clearly and concretely, avoiding vague phrases and formalism.
– Double-check your application several times before sending.
Anna’s setback became an important lesson for her. Now, a detailed checklist hangs above her desk, which she uses when preparing every new application. "Now I understand how important every little detail is, even the smallest one. Every competition is a new experience and a chance to become better," Anna says.
She also started tracking her applications and analyzing mistakes to avoid repeating them in the future. This helped her significantly increase her success rate within just a year.
The art world is tough, and competition is intense. But it is attention to detail and a professional approach that allow talented artists to make their voices heard and gain recognition. Because in the jungle of open calls, success awaits not just the most talented, but the most attentive and organized.

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